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The Whiskas Book of Purrems

WHISKAS®, the UK’s leading cat food brand, knows just how cat owners love to talk about their pets, and what better way to express their love for their feline friend than through a ‘Purrem’ - poems that express the infectious happiness of owning a cat!

Whiskas is giving UK cat lovers the chance to join cat-loving celebrities, such as author Jilly Cooper, horse-racing pundit John McCrirrick and This Morning’s Scott Miller by featuring in the Whiskas Book of Purrems, a celebration of the finest cat Purrems and photography to be launched later this year in aid of veterinary charity, PDSA.

To get cat lovers across the UK perfecting their Purrems, the experts as Whiskas have created the first ever ‘Purrem Generator’ on www.whiskas.co.uk, which helps create the purrfect Purrem.
Justine Hare, spokesperson for Whiskas, who created the online Purrem Generator, comments:

“At Whiskas, we know that cat owners love to talk about their cat’s quirks and behavioural traits and what better way than through poetry.

The Whiskas Purrem Generator gives cat lovers the chance to express the happiness they feel as a result of their relationship with their cat. The Whiskas Book of Purrems celebrates the unique cat-owner relationship and gives cat lovers the opportunity to share the enjoyment of owning a cat, whilst raising vital funds for pets in need of vets”.

Whiskas is searching for the finest cat Purrems to feature in Whiskas Book of Purrems. To enter the “Whiskas Purrfect Purrems Competition” and be in with a chance of being one of the 11 Purrems to be included in the book alongside the celebrities and their purrfect tails, simply enter online by logging on to www.whiskas.co.uk or send your Purrem to Whiskas Purrfect Purrems, c/o Ketchum, PO Box 4064, 206 Whitechapel Road, London E1 6AU.