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National Pet Month announces partnership with pet food experts Iams

National Pet Week celebrates its coming of age in 2007, by extending the event to a whole month and announcing a new partnership with pet food experts, Iams and Eukanuba.

To mark its 18th year, National Pet Monthís (NPM) theme will be ‘Love is...’ The month will run from 7 April 2007 to 7 May 2007 and culminate in a special ‘Wet Nose Day’ on 24 April 2007 - a national day to celebrate pets and encourage people to get involved and raise valuable funds.

NPM, supported by Iams and Eukanuba, seeks to promote responsible pet ownership and calls out to the public to raise funds for local animal charities, by organising their own pet related events. There are all types of fun-filled pet events that the public can get stuck into, ranging from pet pampering days through to sponsored dog fun runs.

Phil Sketchley, chairman of NPM said: ‘We at National Pet Month are really looking forward to working with Iams in 2007 because we know they are as passionate about pets as we are. Extending the celebrations to a month means weíre hoping to see even more people signing up to join in the fun.’

Monica Lundervold from Iams and Eukanuba said:

‘Iams Company is delighted to be the principal sponsor of National Pet Month 2007.

It is a great opportunity to remind people how rewarding it is to have pets. We hope that our sponsorship will allow National Pet Month to reach out to even more people so that we can all celebrate the joy pets bring whilst raising money for charity.’