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Stars launch new brand for the National Animal Welfare Trust

Pam St Clements, star of EastEnders and Carolyn Menteith (pictured left), TV presenter, dog trainer and behaviourist joined the Mayor of Hertsmere Borough Council, Councillor Martin Saunders, to unveil a new logo and brand for the National Animal Welfare Trust (NAWT) on 4 July 2007. The event took place at NAWT’s Headquarters in Watford.

The new brand heralds a major phase of development across its five re-homing centres. The Trust’s London & Home Counties centre, based at Tyler’s Way, Watford-by-Pass, Watford, Herts WD25 8WT, provides safety and rehabilitation for over 300 animals. Over the past 25 years the centre has expanded whenever possible. However, demand for its services has increased year on year and the current centre is unable to keep up. Consequently, the Trust plans to build a new state-of-the-art 21st Century rescue and re-homing facility.

David Warner, Chief Executive, NAWT said: “As one of the UK’s leading animal welfare charities, this re-brand will bring awareness of our work to a wider public. We mainly care for unwanted cats and dogs. However, we are also one of the very few organisations that look after rabbits, pigs, goats, cows and other ‘unusual’ animals. These animals often struggle to find anyone to care when life treats them harshly or when their owners can no longer cope. The new brand reflects this broader remit and we look forward to welcoming support from members of the public who may have been unaware of us in the past.”

In 2006 the NAWT, which has a very high level of commitment to the health of the animals in its care, re-homed 1252 animals, 92% of the total number it received. And many of these often come to the NAWT in very poor condition. The NAWT never puts a healthy animal to sleep, is non-political and non-campaigning; it simply looks after some of life’s casualties. Increasingly, the Trust is finding that people come in to give away their animals when their circumstances change. This suggests that some no longer view their pets as a part of the family. As a result, the re- homing centres are bursting at the seams and more resources are desperately needed.