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Animal Planet’s ‘top dog’ judge launches new brand for NAWT

Carolyn Menteith, dog trainer, behaviourist, freelance writer and TV presenter unveiled a new logo for the National Animal Welfare Trust (NAWT) on 4th July at its London and Home Counties Headquarters.

The new brand heralds a major phase of development across its five re-homing centres. In 2006 the NAWT, which has a very high commitment to the health of the animals in its care, re-homed 1252 animals - 92% of the total number it received.

Speaking about the occasion, Carolyn says: “I am looking forward to watching this wonderful charity show its ‘new face’ to the nation. I feel sure that this stunning new brand, along with all the exciting plans NAWT have for the future, will help increase public awareness and support to enable even more animals to have their much needed second chance - and will help NAWT to take its rightful place in the forefront of the hearts and minds of the animal-loving public.”

All of the animals have their own story. Phineas is a cat who started life in London where he belonged to a family with drug related problems. Due to his poor condition and the family being unable to pay for his basic necessities, he was re-homed to a lady who lived in Somerset. She had a number of other cats who didn’t like Phineas, forcing him to live in the summer house in the garden.

His owner also had a disabled relative to care for and she felt Phineas was getting a rough deal when he deserved so much more. She rang the NAWT at Heaven’s Gate Farm and the staff were happy to help as soon as a space became available.

Coming from a city, Phineas is street-wise and, although he’s a handsome boy, his earlier years of neglect do show. The staff are really keen to get him into a stable, caring home as soon as possible but are aware that would prefer the company of older children and adults.

The NAWT never puts a healthy animal to sleep, is non political and non-campaigning, it simply looks after some of life’s casualties. Increasingly, the Trust is finding that people come in to give away their animals when their circumstances change. This suggests that some no longer view their pets as a part of the family.

As a result, the re-homing centres are bursting at the seams and more resources are desperately needed.