Alison Daff has joined Royal Canin as Professional Marketing Manager, working with marketing director for professional, veterinary and retail channels Pauline Devlin and National Sales Manager Christian Romeril.
She joined the company at the start of the year, and with Crufts just round the corner, has been able to dive right in!
A former veterinary nurse, Alison has previously worked in marketing in the veterinary pharmaceuticals and building industries, and is delighted to get back to the world of dogs and cats. As she says: ‘Breeders are a very special and exclusive club, and it’s fantastic to be involved in working with them on the nutritional side – and especially to have the chance to meet so many dog breeders next month at Crufts.
We’ve got some great plans ahead for both dog and cat breeders, starting with the launch of six new pure breed dog foods which will make their debut at the show and maintain Royal Canin’s position as THE leading breed food specialist.’
Royal Canin now offers a wide range of cat foods. For further information about tailor-made nutrition for your cats, contact your Breeder Representative or phone Royal Canin on 0845 300 5965.
