New Eukanuba Mature product tackles middle age head on
Hitting middle age is a wake-up call for most of us - a time when we turn to turn to beauty treatments, vitamins and change our diets in an attempt to stave off the inevitable ageing process. In fact, health conscious Brits are spending an incredible £76 each day on products and lifestyle changes to help ourselves stay fit and healthy.*
However, it is a different story when it comes to our middle age pets. As they keep their sleek outer appearance and often continue to perform at the same level as when younger, we can be misled into thinking that they are fighting fit. A seven-year-old pet is actually equivalent in age to a 49-year-old human and just like their human counterparts, diet and lifestyle can have an impact on skin, hair, weight, joints and dental hygiene.
To counteract this, lifestage experts at Eukanuba have just launched a new product called Eukanuba Mature - a premium food with complete nutrition, formulated exclusively to help ensure middle aged pets maintain peak condition for as long as possible. As Eukanuba expert Dr Monica Lundervold explains:
“Ageing is a fact of life, but only 25% of expected lifespan is determined by genetics. 75% is due to nutrition, lifestyle and human-animal bonding so the changes we make at this key time can make a difference between old age plagued by stiff joints, and a healthy active life. The average age of dogs has increased by 25% over the last few decades and the number of cats over the age of six has doubled, proving that pets are living longer and thus require specific attention during the extended middle years. Therefore investing in simple lifestyle changes at the crucial middle age of seven years can help your pet reach and maintain prime health for longer.”
Dr Monica Lundervold adds, “Remember, a healthy middle age paves the way to a happy and comfortable old age, and proper nutrition at age seven is probably the single best change you can make for your pet’s benefit.”
Eukanuba Mature is available from your local veterinary surgery, all good independent stores and Pets at Home. For further information about the Eukanuba product range or nutritional queries call the FREEPHONE Eukanuba Care Line on 0808 100 70 30 or visit www.eukanuba.com.
